CLIF: A Portfolio

clifHi, CLIFsters!

Thanks for stopping by. I’m very excited to be considered for the Senior Copywriter position and thought it best to create you a special “CLIF” portfolio. I’m sure you already have my resume in hand, but here are a couple of relevant things to know about me before you dive into these work samples:

  • I’ve owned my own freelance copywriting business for the past 6+ years. It’s been wonderful, but the prospect of working for an amazing company like Clif makes me excited to once again be part of a talented, forward-thinking team.
  • I have significant experience working with developers, SEOs, marketing teams, and in a client-facing capacity. Notable clients you may know:
    • DogVacay
    • Omnicom Media Group
    • Spokeo
    • Ted Turner Expeditions
    • UbicaBus
    • And dozens more!
  • Before I started freelancing, I worked in SEO, Advertising, and even did a stint in Procurement (i.e. packaging) at Lance Snacks.
  • Writing is my forte. It’s what I’m best at. Thankfully, my advertising background also allows me to provide services like branding, social media management, campaign creation, and even design consultation to my clients.
  • My particular value-adds include lightning-fast output, unwavering professionalism, attention to detail, and a budget-mindedness. This job has taught me a lot about a lot, too, so I’m also good to have around during Trivia Night.
  • I am obsessively passionate about food. I even moonlighted as a personal chef for a few years and in my spare time started a now-defunct food blog.
  • My family and I recently relocated from NYC to the East Bay specifically for a better quality of life, particularly a healthier work/life balance and a more outdoor lifestyle. We are so, so happy to be here.

Now that’s out of the way, please feel free to peruse this portfolio of relevant work I’ve curated for you. And remember, I take great care to present finished pieces with impeccable grammar, spelling, and syntax but clients sometimes make changes to my work once it leaves my hands. Note that many of these pieces were posted under pseudonyms or under the client’s name.

Food-Related Writing:

smart snack8 Ways to Eat Clean This Spring With Apple Cider Vinegar

Does Drinking Organic Wine Help Prevent Headaches?
Client: Candoni De Zan Wines

Smart Snack Subscription
Client: Omnicom Media Group Mediapulse


Topics Particularly Relevant to Clif:

B&W Fiberglass Industry Spotlight: Sustainable Energy
Client: B&W Fiberglass
(Topics: Sustainability, Manufacturing, Eco)

ttxVirtual Philanthropy
Client: Omnicom Media Group Mediapulse
(Topics: Giving Back, Technology)

“Three Cs” of Digital Marketing: Communication, Content, Consistency
Client: Synchronicity Design
(Topics: Marketing, New Media, Business Development)

All Blog Titles
Client: Ted Turner Expeditions
(Topics: Outdoor Adventure, Fitness, Travel)


Other Relevant Projects:

Complete Relocation Guide to Charlotte, NC (eBook)
Client: Hendrix Properties in Charlotte, NC
(I conceptualized this project from beginning to end and worked hand-in-hand with a designer on layout, formatting, and content.)

creative home stageHome Building and Design for Baby Boomers (eBook)
Client: Creative Home Stagers
(I managed this piece of “premium content” from start to finish. I worked directly with the client, a developer, and a designer on the finished product and wrote all included content.)

UbicaBus Website
Client: UbicaBus
(I built this website – using Wix, not from scratch! – including all sitemapping, content, and design. The client needed the project public-ready in four days as he was invited to pitch on Shark Tank!) 
*Site still in development


I’m happy to provide you with additional work samples, client references, or information. Just ask.

Thanks for taking the time to consider my work!